In ION’s many levels of luxury sits In Good Company, a Singaporean fashion label’s first pop-up store housing Singaporean designers and offering a mixture of fashion shop and café – a collaboration with the cupcake-whipping folks at Plain Vanilla. The three wide-open floor-to-roof glass doors are hard to miss, leading you into a minimalistic white-walled shop with clothing, jewellery and magazines all carefully selected.
Only seating 20, the café kept at the back of the store is a big highlight for those seeking that wish for a cool, hidden café that ION Orchard’s many floors hasn’t fulfilled.
The hazelnut cupcake ($3.90) was a soft treat, with the cheeks numbing with a sweetness from the icing on top. Just like the Plain Vanilla in Tiong Bahru, the salted caramel tart ($8) is a heavy treat with a crumbly base. The surprise came in the form of a prosciutto and truffle grilled sandwich ($18), which was the first time in a while that I felt fancy eating a toastie.Cafe by Plain Vanilla 2 Orchard Turn #B1-06 Tel 6509 4783 ingoodcompany.asia